A hilarious viral video captures crowds hurling themselves down a hill – and executing some spectacular tumbles – in pursuit of a wheel of cheese.
The bizarre event – which took place on Monday – has been celebrated for centuries and is thought to have its roots in a 19th century heathen festival to celebrate the return of spring.
Every year, at the very top of the Cooper’s Hill at Brockworth, the master of ceremonies releases a nine-pound wheel of Double Gloucester cheese. The wheel can take on speeds of over 70mph as it rolls 200 yards down the 1:2 gradient.
The first runner to get to the bottom of the hill wins the race and the cheese.
With seemingly no care for their safety – and with all dignity out of the window – the footage shows an impressive selection of falls.
The most spectacular falls at Gloucestershire cheese-rolling race
One man in purple shorts repeatedly nose dives into the muddy grass as he charges down the hill and never once comes to a stop as he somersaults downwards.
Another woman slides down on her bottom, is thrown sideways and rolls down on her side.
She then manages to run forward a couple of steps before she somersaults forward on repeat, her arms outstretched to protect herself. She cries out, but whether in pain or exhilaration is unclear.
One young man, as he makes his way down, almost appears to give up as he rolls uncontrollably down, his head at an awkward angle in a ditch.
Throughout, crowds can be seen on the sidelines cheering the participants on.
Cheese rolling: A hilarious viral video captures crowds hurling themselves down a hill
The competitors crash into one another as they career down the slope, completely out of control.
One person desperately tries to cling to their bag but it soon flies off as he tumbles.
Another man seems to stay upright as he runs downwards but soon he too falls to the ground and is thrown up in the air from the force of his crash, practically bounding down the hill.
A successful technique appears to be sliding down whilst sitting, as both a man and woman prove, although they fall foul when they try to stand up and run.
The video manages to capture the wheel of cheese itself speeding down the grass – the end goal of all involved.
Cheese rolling: The footage shows an impressive selection of falls
Cheese enthusiast Chris Anderson, 30, went on to win the race although he tore his left calf muscle in the process.
A regular participant, his previous injuries have included a bruised kidney in the 2010 race and a broken ankle in 2005.
But despite his costly win, he said he does not plan on tucking into his 8lb Double Gloucestershire prize because he only likes cheddar.
He will auction the cheese for Joseph’s Goal, a charity set up to fund research into nonketotic hyperglycinemia.
When asked about the secret of his success, Chris said, “Just run and try and stay on your feet.”